Presented By Response Labs
What to Expect:
The CRM & Loyalty Marketing Symposium presents stories, case studies and experiences from marketing and business professionals about their own CRM programs and initiatives. With this Symposium you will not just hear about a single tool, application or system, but instead learn about the holistic strategy and approach to CRM & Loyalty Marketing taken by the speakers and panel to generate company-wide adoption, success for the business, and most importantly, stronger, more meaningful relationships with their customers.
The Fall 2019 Symposium topic is "Innovation in CRM & Loyalty Marketing". The speakers and panelists will share how the latest in digital marketing technology and thinking has been identified, tested and implemented to drive their respective businesses to greater success and improvement.
Agenda:
Reversing Poor Inbox Placement with Smart Data
Michael Kinstlinger
Senior Email Campaign Manager, Havas Helia
In 2017, Liberty Mutual Insurance was facing a dip in acquisition email open rates. With the help of Havas Helia, , they got smarter with their data and implemented a scalable, tiered approach to ranking subscribers, even those who they had never sent to before. That approach led to massive inbox placement improvements, and surging open rates and engagement. See how they accomplished it and learn tips for applying the same strategies to your email campaigns.
Modern Day Marketing: The More Things Change, The More They Stay The Same
Jared Rigler
Director of Prospect Engagement & New Student Retention, Laureate Education
Modern day marketing focuses on fundamental marketing principles while leveraging new technology, keeping in mind updated customer expectations where consumers are always comparison shopping and have the world at their fingertips. Customer experience, leveraging data insights, and having the right tools will be highlighted in this presentation from a leader at Laureate Education.
For more information about this event, please contact Andy Locke alocke@responselabs.com
SAVE YOUR SEAT
Event Presented By
Response Labs is a digital CRM marketing agency that helps brands forge more meaningful relationships with customers through digital marketing and data intelligence, striving to: Make Every Message Matter™. Response Labs brings expertise in digital marketing strategy for CRM and loyalty programs through audience segmentation, data intelligence, email, SMS and push marketing, platform integration and management, website and application development, lead generation and nurturing, and voice.
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